{"id":1058,"date":"2010-03-08T12:13:16","date_gmt":"2010-03-08T17:13:16","guid":{"rendered":"http:\/\/www.davehitt.com\/blog2\/?p=1058"},"modified":"2010-03-08T12:13:31","modified_gmt":"2010-03-08T17:13:31","slug":"test-your-mass-mailings","status":"publish","type":"post","link":"http:\/\/www.davehitt.com\/blog2\/test-your-mass-mailings\/","title":{"rendered":"Test Your Mass Mailings"},"content":{"rendered":"<p>Marketing failures can teach you as much, if not more, as marketing successes.<\/p>\n<p>I just received an e-mail from a company I&#8217;ve done business with.\u00c2\u00a0 The headline was &#8220;Free Ground Shipping from &lt;Company Name&gt;.\u00c2\u00a0 I opened it and saw a very attractive ad, which I clicked.<\/p>\n<p>Instead of\u00c2\u00a0 taking me to http:\/\/companyname.com\/ it loaded http:\/\/<em>marketing<\/em>.companyname.com\/ and requested a user name and password.\u00c2\u00a0 It looked like the prompt for the e-mail administrator.\u00c2\u00a0 I tried my name and password anyway, and got a very unfriendly &#8220;Access Is Denied&#8221; message.<\/p>\n<p>They spent time creating an attractive advertisement. They got me to open it.\u00c2\u00a0 They got me to click on it. Then they got me to laugh at their incompetence, because they skipped the simple step of sending a copy to themselves and testing it.<\/p>\n<p>Not too smart, folks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing failures can teach you as much, if not more, as marketing successes. I just received an e-mail from a company I&#8217;ve done business with.\u00c2\u00a0 The headline was &#8220;Free Ground Shipping from &lt;Company Name&gt;.\u00c2\u00a0 I opened it and saw a very attractive ad, which I clicked. Instead of\u00c2\u00a0 taking me to http:\/\/companyname.com\/ it loaded http:\/\/marketing.companyname.com\/ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts\/1058"}],"collection":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":2,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"predecessor-version":[{"id":1060,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts\/1058\/revisions\/1060"}],"wp:attachment":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/tags?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}