{"id":1868,"date":"2013-02-21T09:49:49","date_gmt":"2013-02-21T14:49:49","guid":{"rendered":"http:\/\/www.davehitt.com\/blog2\/?p=1868"},"modified":"2013-02-21T10:33:16","modified_gmt":"2013-02-21T15:33:16","slug":"how-barnes-and-noble-lost-a-customer","status":"publish","type":"post","link":"http:\/\/www.davehitt.com\/blog2\/how-barnes-and-noble-lost-a-customer\/","title":{"rendered":"How Barnes and Noble Lost a Customer"},"content":{"rendered":"<p>Shirley Einhorn, my mother-in-law, died two weeks ago. She was generous and smart and talented, and her death has left all of us stunned and devastated.&nbsp;<\/p>\n<p>She was an avid reader who liked buying her favorite author&#8217;s hard-cover novels as soon as they came out. She&#8217;d also bought a Nook, and although she was comfortable with most technology, she found it clumsy and obnoxious and difficult to use; a poor imitation of the vastly superior Kindle. I tried it and agreed with her.<\/p>\n<p>Going through her things, my wife found an unopened, unused Nook case and asked me to return it to Barnes &amp; Noble.<\/p>\n<p>There was no receipt in the bag, so I expected to be issued a gift card. It would probably be for their lowest sale price. Cases and accessories are usually outrageously overpriced. She probably paid forty bucks for it, and I figured I&#8217;d get a GC for half of that.<\/p>\n<p>I waited in line and the first clerk I talked to said she couldn&#8217;t process returns, but the other clerk behind the counter could. I waited while that clerk&#8217;s slow-motion customer finished her purchase, then stepped up and told her why I was returning the cover.<br \/>\nShe asked if I had the card that was used to purchase it. &#8220;No,&#8221; I said, &#8220;I have no way of knowing what card she used, or even if she used a card.&#8221;<\/p>\n<p>&#8220;I&#8217;m sorry,&#8221; she said, &#8220;without a receipt or the card we can&#8217;t do anything for you.&#8221;<br \/>\n&#8220;Seriously? This was bought from here, and since the purchaser <em>died<\/em>, I have no way of verifying the purchase. I&#8217;d be happy with a gift card.&#8221;<\/p>\n<p>&#8220;I&#8217;m sorry.&#8221;<\/p>\n<p>&#8220;Are you willing to lose a customer, forever, over a purchase this small?&#8221;<\/p>\n<p>&#8220;I&#8217;m sorry, there&#8217;s nothing I can do.&#8221; Then she helpfully added, &#8220;Next time be sure to save the receipt.&#8221;<\/p>\n<p>I left, angry and annoyed. I won&#8217;t be back. Ever.<\/p>\n<p>I didn&#8217;t shop there often &#8211; maybe three or four times a year &#8211; but now I&#8217;ll be shopping there zero times a year. Free Clue, B&amp;N: In today&#8217;s market no retailer can afford to piss off any customer, even one who only shops there occasionally. Shopping elsewhere is easy, cheaper, and fun. You&#8217;re barely staying alive, and this is one of the reasons. You just might want to review your return policy, while you still can.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free Clue, B&#038;N: In today&#8217;s market no retailer can afford to piss off any customer, even one who only shops there occasionally. Shopping elsewhere is easy, cheaper, and fun. You&#8217;re barely staying alive, and this is one of the reasons.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[],"_links":{"self":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts\/1868"}],"collection":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":4,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":1872,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/posts\/1868\/revisions\/1872"}],"wp:attachment":[{"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davehitt.com\/blog2\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}